Diversification Key to Company Success

According to Michael West, Chairman, President and CEO of CE Franklin Ltd. he is reinventing his company's direction to remain competitive. CE Franklin is Canada's leading supplier to the oil patch sector. Royalty Reviews, carbon taxes and the rising dollar are forcing companies outside of Canada to look elsewhere, which has forced CE to diversify.

Tags: Technology, Tax, Supply, Royalty Review,Alberta, Oil Patch, Michael West, CE Franklin, Carbon